nocebo

A scale showing the balance between placebo and nocebo

The nocebo effect

Positive expectations drive the placebo effect, whereas negative expectations drive the nocebo effect. In both cases, the brain simply does what it can to meet these expectations.

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Is it the thing, or your belief in the thing?

What would happen if you were to eat something unhealthy but believe it was good…

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It’s not just food – it’s also how we think about food

I’ve been thinking about this a lot recently. I’ve made an observation that when people…

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