brain

Visualise illness becoming wellness (and the science of why it works)

I’m often asked what the ‘right’ visualisation is for certain conditions. The truth is, there’s…

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6 ways your brain can’t distinguish real from imaginary

1) Belief Research shows us that when a person receives a placebo that they believe…

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Real vs Imaginary in the Brain and Body

The brain, in many ways, doesn’t distinguish real from imaginary. Take a simple example of…

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How belief can drive recovery

When I worked in the pharmaceutical industry, the placebo effect was frequently dismissed as ‘all…

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