placebo
How your beliefs influence your life
More than 200 female students at the University of British Columbia in Vancouver, Canada, were…
The placebo effect
Forty patients with asthma, emphysema, or restrictive lung disease were given an inhaler that contained…
How belief can drive recovery
When I worked in the pharmaceutical industry, the placebo effect was frequently dismissed as ‘all…
Do drugs work better if we believe in them?
It seems to me that they do – broadly speaking. Paying more for a simple…