The 21-Day Kindfulness Experiment

Hello! I'm Dr David Hamilton. The goal of the 21-day kindfulness experiment is to test whether a short daily focus on kindness for 21 days will make you feel happier and have an impact on the quality of your life and relationships.
What is Kindfulness?
It can be either of two things:
- A focus on being mindfully kind in how you interact with people (how you speak to people, treat people, etc).
- Where at least some part of a meditation practice is focused on thinking compassionately or kindly.
How the 21-day kindfulness experiment will work
It starts on 13th November and runs until 4th December
1) Take a short survey (optional - and takes just a couple of minutes) to find a starting point for your happiness and wellbeing. This will be sent to you by email once you register to take part.
2) Each day for 21 days, beginning on 13th November 2024 (World Kindness Day), I'll send you a short email with 1) a link to a short 'kindfulness' meditation practice and 2) a link to a short video (2/3 minutes on average) that is educational about kindness or encourages you to think kindly about something.
3) At the end of the 21 days, take the survey again (optional) to see if there's any positive change in your happiness and wellbeing.
That's it!
And please note, the survey is completely optional. It's simply so that we can get an average measure of how a daily focus on kindness can impact upon mental health and wellbeing. But you can still participate in the 21 days without completing it.
Oh, and it's completely free. It's just about improving mental health and trying to spread a little cheer in the world.
“David's clear explanation of recent research on kindness shows that far from a weakness, kindness is instead a powerful force from which we all benefit.”
Sharon Salzberg, New York Times Best-selling author of 'Real Happiness' and 'Lovingkindness'
Sign up below to take part
Enter your name and email address below to sign up to take part. Once you sign up, you'll receive an email with the questionnaire and some instructions. Please check your spam in case you can't find the email in your Inbox.

About Dr David R Hamilton
David is a writer, columnist, and kindness scientist. He is author of 12 books, including The Joy of Actually Giving a F*ck (Published July 2024), The Five Side Effects of Kindness, and The Little Book of Kindness. He is the honorary scientific advisor to the charity 52-Lives, which helps people in need through public acts of kindness.
“David has a unique way of putting facts into fiction and science into soul food. "
Donna Ashworth, Sunday Time Best-Selling author of I Wish I Knew