behavioural contagion
How Kindness is Contagious
Research shows that kindness is contagious. It spreads through social networks, creating ripple effects that can travel outwards to three degrees of separation.
Pass It On: The Surprising Science of Contagious Happiness
Without even trying, you start to feel a little lighter, a little happier. What if I told you this isn’t just a coincidence, but a well-documented scientific phenomenon? And the further effects are quite astonishing.