IKEA

Superman depiction. Cartoon image of a tall, skinny man wearing black trousers and a blue suit jacket over a white shirt. He's carrying a brown brief case and has a Superman cape flowing from him. He's holding a barbell with heavy weights on it above his head with one hand. It's so heavy the bar is bending.

Why Harder Can Feel Better

By Dr David R Hamilton | February 25, 2026

Have you ever noticed that the things you work hardest for often mean the most Psychologists call this the IKEA Effect. It’s the tendency to value things more when we’ve put effort into building, creating, or attaining them.

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