placebo

How belief can drive recovery

When I worked in the pharmaceutical industry, the placebo effect was frequently dismissed as ‘all…

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Do drugs work better if we believe in them?

It seems to me that they do – broadly speaking. Paying more for a simple…

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Can your brain learn to respond to a placebo?

Imagine how much money the NHS or medical insurance companies would save if we could…

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Is expensive Nurofen better than cheap Ibuprofen?

Now, not being a marketing person I’m really not in favour of creating different versions…

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