placebo
Do drugs work better if we believe in them?
It seems to me that they do – broadly speaking. Paying more for a simple…
Can your brain learn to respond to a placebo?
Imagine how much money the NHS or medical insurance companies would save if we could…
Is expensive Nurofen better than cheap Ibuprofen?
Now, not being a marketing person I’m really not in favour of creating different versions…
Mind Over Matter
I’ve written a lot over the years on the subject of the mind-body connection. The…
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