achievement

Cartoon of woman walking across a blue sky by stepping on three floating lightbulbs. Two bulbs are yellow and one is grey. Moving from the left, she's currently stepping from the grey one, which is smaller, onto a larger yellow one in the middle, and there's an even larger yellow one on the right, which would be her next step.

Why Expectations Change Experience… and How to Change Yours

By Dr David R Hamilton | June 3, 2026

Expectation shapes perception across many domains – from taste and pain to performance and wellbeing. Here’s the science and some ways to work with your own expectation.

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Superman depiction. Cartoon image of a tall, skinny man wearing black trousers and a blue suit jacket over a white shirt. He's carrying a brown brief case and has a Superman cape flowing from him. He's holding a barbell with heavy weights on it above his head with one hand. It's so heavy the bar is bending.

Why Harder Can Feel Better

By Dr David R Hamilton | February 25, 2026

Have you ever noticed that the things you work hardest for often mean the most Psychologists call this the IKEA Effect. It’s the tendency to value things more when we’ve put effort into building, creating, or attaining them.

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