placebo
The nocebo effect
Positive expectations drive the placebo effect, whereas negative expectations drive the nocebo effect. In both cases, the brain simply does what it can to meet these expectations.
How your beliefs influence your life
More than 200 female students at the University of British Columbia in Vancouver, Canada, were…
The placebo effect
Forty patients with asthma, emphysema, or restrictive lung disease were given an inhaler that contained…
How belief can drive recovery
When I worked in the pharmaceutical industry, the placebo effect was frequently dismissed as ‘all…