placebo
Do drugs work better if we believe in them?
It seems to me that they do – broadly speaking. Paying more for a simple…
Can your brain learn to respond to a placebo?
Imagine how much money the NHS or medical insurance companies would save if we could…
Does a placebo work if you know it’s a placebo?
The answer to that question is Yes! That’s according to new research led by Ted…
Is expensive Nurofen better than cheap Ibuprofen?
Now, not being a marketing person I’m really not in favour of creating different versions…