brain

Diagram showing action observation in the brain. Colourful image of neurons in the brain and a transparent robotic image of a person's head, where we can see the brain and wires inside. The image is brightly lit with blues, pinks, and purples.

Watch, Learn, Repeat: The Science of Action Observation

Unlock the ultimate shortcut to muscle memory. Learn how the science of action observation turns visual practice into real-world physical improvement.

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Sunset with hands holding a clock that is showing multiple versions of itself across the sky, as if going back in time. There's also a series of musical notes stretching back in time.

The Closest Thing to Time Travel

When you hear a song associated with a specific period of your life, your brain can partially recreate the emotional state that accompanied it as well as where you were, what you were doing, and who you were with.

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Silhouette of young woman on sky background with sun inside her head.

Name it to Savour It

While naming negative emotions weakens their intensity (affect labelling), studies show that naming positive emotions increased their intensity.

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Square block of nine squares (3 by 3), each of a different colour and containing a cartoon face depicting different expressions - mostly smiles. Top middle (yellow) shows boredom and top right (blue) shows irritation, but the rest are of varying types of smiles, with the eyes helping to distinguish between smiles.

Name It to Tame It

That process of identifying and naming a specific emotion appears to change how the brain responds to it. It’s known as ‘affect labelling’ and it reduces activity in the brain’s threat detection system.

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