memory

Close up of hands on top of one another. We see a father's palm, a mother's on top of it, then the palm of a young child, and a baby's palm on top.

Why Tiny Moments Become Life’s Biggest Memories

We don’t remember our lives. We remember the moments that captured our attention and carried emotional meaning. Emotion acts like the highlighter pen of life.

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Sunset with hands holding a clock that is showing multiple versions of itself across the sky, as if going back in time. There's also a series of musical notes stretching back in time.

The Closest Thing to Time Travel

When you hear a song associated with a specific period of your life, your brain can partially recreate the emotional state that accompanied it as well as where you were, what you were doing, and who you were with.

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Image of a digital brain with connected lights inside it and two hands around it, but not touching it. The background is a blurred out light blue but we can slightly make out that the hands belong to a person.

Why Your Brain Loves Stories

Rather than engaging just one system (which happens when you hear a fact), stories recruit several at once. They can trigger emotion, create mental images, activate memory, generate curiosity, and help us predict what happens next. This is why we remember stories better than facts.

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Girl in her 30s with dark wavy hair making a curious face and looking up with her eyes and closed mouth to the top right. She has her lips pursed and pointing them up in the same direction as her eyes. She is wearing a while blouse and the background is a bright mustard-yellow.

Turn Anxiety into Curiosity

Curiosity reframes the unknown as an opportunity instead of a threat – both neurologically and psychologically.

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