placebo

Is expensive Nurofen better than cheap Ibuprofen?

Now, not being a marketing person I’m really not in favour of creating different versions…

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Mind Over Matter

I’ve written a lot over the years on the subject of the mind-body connection. The…

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Drugs Work Better if You Know You’re Getting Them

Imagine the scenario: There’s 2 patients. One is connected to a morphine drip while he’s…

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Is it the thing, or your belief in the thing?

What would happen if you were to eat something unhealthy but believe it was good…

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