placebo
Is expensive Nurofen better than cheap Ibuprofen?
Now, not being a marketing person I’m really not in favour of creating different versions…
Mind Over Matter
I’ve written a lot over the years on the subject of the mind-body connection. The…
Drugs Work Better if You Know You’re Getting Them
Imagine the scenario: There’s 2 patients. One is connected to a morphine drip while he’s…
Is it the thing, or your belief in the thing?
What would happen if you were to eat something unhealthy but believe it was good…




