My blog
Recent posts
Why Tiny Moments Become Life’s Biggest Memories
We don’t remember our lives. We remember the moments that captured our attention and carried emotional meaning. Emotion acts like the highlighter pen of life.
The Closest Thing to Time Travel
When you hear a song associated with a specific period of your life, your brain can partially recreate the emotional state that accompanied it as well as where you were, what you were doing, and who you were with.
Name it to Savour It
While naming negative emotions weakens their intensity (affect labelling), studies show that naming positive emotions increased their intensity.
Name It to Tame It
That process of identifying and naming a specific emotion appears to change how the brain responds to it. It’s known as ‘affect labelling’ and it reduces activity in the brain’s threat detection system.




