brain
6 ways your brain can’t distinguish real from imaginary
1) Belief Research shows us that when a person receives a placebo that they believe…
Real vs Imaginary in the Brain and Body
The brain, in many ways, doesn’t distinguish real from imaginary. Take a simple example of…
How belief can drive recovery
When I worked in the pharmaceutical industry, the placebo effect was frequently dismissed as ‘all…
Do drugs work better if we believe in them?
It seems to me that they do – broadly speaking. Paying more for a simple…