Why Small Wins Matter More Than You Think

Young smiling African American woman smiling with arms in the air, rejoicing in a victory. She's sitting cross-legged on a salmon-coloured sofa and has a laptop on her lap. The room behind is blurred out, but is brightly lit. We can see a tall green plant and a back door with a 6 pane window at the top.
image: iStock

This week’s Better You, Backed by Science is about the power of small wins.

Have you ever ticked something off your to-do list and felt a little rush of satisfaction?

That’s not just in your head – it’s in your brain chemistry.

When you achieve even the smallest of goals, your brain releases dopamine – the “motivation molecule.” The small achievement not only feels good but also primes your brain to want to do more.

Researchers at Harvard studied 12,000 diary entries from 238 people across seven companies. They found that tracking daily progress, no matter how tiny, was one of the biggest contributors to motivation and satisfaction at work. 

Whether it’s making your bed in the morning, sending that one email, making that call, going to the shops, or even just drinking an intentional glass of water, it’s an achievement. And if you think of it as an achievement, it can set you up for a more productive, motivated day. 

Each small win sparks a little feedback loop: action that produces the win releases dopamine, which produces motivation, which sparks more action, which leads to another win, which releases more dopamine… and so on.

The Harvard researchers also noted that our small wins, no matter how small, add up – and over time, they change how we feel about ourselves and what we’re capable of.

Small wins become the basis for greater life or work satisfaction, and large gains further down the line.

The key is to note each small win, however small. Don’t just let it get lost in the daily grind. Note it, pause, smile. Job done. Next!

Your brain loves progress. So don’t wait for the big milestones – celebrate the small wins. They’re the building blocks of a better you.


1) Pick one small, achievable task today. Maybe something on your To Do list. It could be replying to a message, walking for five minutes, or tidying a drawer.

When you complete it, take a moment to savour that feeling of satisfaction. Notice how it feels. Notice if it energises you for the next task.

2) Build a habit. See if you can build a habit by noting your small wins every day for the next week.


🎥 Watch my YouTube video where I further explore the power of small wins and how to build the practice in your life.


The power of small wins


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